Soviet Postcard Art — Ivan Yakovlevich Dergilev (Иван Яковлевич Дергилёв)
DERGILEV, Ivan Yakovlevich (August 20, 1926 —April 8, 1997) Graphic artist, Illustrator.
Ivan Yakovlevich Dergilev was born in the village of Bolshaya Glushitsa, Nikolaevsky district, Samara province.
In 1949-1952 he studied at the MVHPU, but did not graduate.
He worked in the Directorate for the Publishing and Forwarding of Postal Payment Marks (DIEZPO) of the USSR Ministry of Communications. During his 40 years of creative activity, Dergilev created several thousand compositions for postcards. Not all of them came to life: usually only one of the several options he proposed would be selected for printing. His strong graphic sense was deployed in the early years of his artistic career to celebrate numerous Soviet Holidays throughout the 1960s, but by the 1970s he moved to more whimsical themes. He did a large series of New Year collages based around Ded Moroz and his grand-daughter the Snow Maiden (Snegurochka), and this more traditional family-oriented holiday celebration--though celebration of rocketry remained a common personal motif
Greeting cards designed by Dergilev, were published in the millions of copies by Soviet publishing houses like Fine Arts, Soviet Artist, Planet, Plakat, and Aurora. His cards for the Soviet holidays May Day, “February 23!”, Intermational Womens' Day, “From November 7!” Dergilevsky carnations appeared, which were flowers characterized by bizarre forms of inflorescences (to look more festive on postcards with their small format), and images of large branches of flowering fruit trees. He also is credited with introducing the form of staged photo-college, creating intricate textured or even three dimensional scenes, which were then photographed, and contributed to the creation of numerous postage stamps. In total, from 1966 to 1988, the artist designed 25 stamps and 4 postage blocks. The themes of his postal miniatures were very diverse - "Happy New Year!", "Leniniana", anniversaries of the Soviet republics, international organizations, painting, horse breeding.